Knowbie For FCL member co-ops

Your team, ready to sell before the holiday rush.

Knowbie is phone-first beverage training for liquor retail. Staff learn wine, beer, and spirits on their own time and walk in ready for the questions customers actually ask.

$135 per seat per year, or $800 for the whole store. Pay by card on this page.

Staff stocking wine bottles on a liquor store shelf

Case study

South Country Co-op did this across eight locations.

They put their whole liquor division through Knowbie without scheduling a single training session, or adding a shift.

250+hours of training delivered
180+hours of management time saved
34%announcement engagement, 2 to 3x the norm

What your staff get

Training that fits in a pocket.

The Knowbie app home screen listing training modules

Ready to go on day one

Wine, beer, spirits, and compliance, already built. Nothing for you to write.

A Knowbie wine lesson showing style, acidity, body and how to pronounce Sauvignon Blanc

Every bottle, explained

Style, taste, and how to say it out loud. The answer before the customer asks.

A Knowbie knowledge check quiz question

Proof it landed

Every module ends with a knowledge check, so nobody is guessing whether it stuck.

Wine
Beer
Spirits
Liquor Compliance
Seasonal
Brand Partnerships

Two ways to start

Pick the one that fits your store.

Onboarding Seats

For smaller stores training a few people.

$135

per seat, per year, plus GST

  • The seat stays with your store through staff turnover
  • We handle any seat assignment changes, just email us
  • All content, including Liquor Compliance
  • No manager dashboard or team administration
1 seats

Your total: $135 per year plus GST

Get started, $135 per seat

Pay now, we handle setup. You will hear from us within one business day to get your trainees set up.

By purchasing, you agree to our Program Terms.

Prices in Canadian dollars, billed annually and renewing automatically each year, plus GST. Cancel any time with 30 days' notice. Existing agreements with co-ops already on Knowbie are unaffected. Prefer to talk it through first? Email crystal@getknowbie.com.

“As a liquor retail location with team members at all different experience levels, we needed a tool that made learning about beer, wine, and spirits both approachable and consistent, and Knowbie has delivered that. Our team can jump in for a few minutes at a time and still walk away with practical knowledge they can use immediately.”

Monica MillerLiquor Division Manager

“Staff engaged well with the training, built confidence in their product knowledge, and we have already seen it support stronger customer conversations. From a leadership perspective, the visibility across locations and consistency in training has been incredibly valuable.”

Sabrina BakerLiquor Division Manager

Across every location

One standard, every store.

The Full Package gives managers the same view of every team member: who has finished, who has not, and where the gaps are.

How it works

Three steps, and the first takes a minute.

Choose and pay

Card payment, right on this page. No contracts to chase, no waiting on paperwork.

We set your people up

We email you within one business day for staff names, then create the accounts for you.

Your team starts training

Staff download the app and are learning the same week.

The questions managers ask.

What happens when a trainee leaves?

Nothing bad. The seat belongs to your store, not the person. Email us that Cole has moved on and Shelley is replacing him, and we make the swap at no extra charge.

What is the difference between the two options?

The training content is the same. Onboarding Seats cover a set number of positions and we manage the names for you by email. The Full Package covers everyone at your store with no limit, and adds the manager dashboard, announcements, and progress tracking.

What if staff don’t have a smartphone?

No problem. Knowbie is also available on tablet and iPad.

Can we start small and upgrade later?

Yes. Plenty of stores start with a seat or two and move to the Full Package when they see it working. Email us and we will sort out the difference.

What is FCL's role in this?

FCL has reviewed Knowbie and recommends it to member co-ops as a standardized frontline training resource. Your purchase and support come directly from Knowbie.

Get started

Ready to get your team selling with confidence?

Choose a plan and pay right on this page. We handle setup and email you within one business day.